# CRM & lifecycle marketing consultant

> CRM and lifecycle programs from segments to KPIs: activation, cross-sell and retention, as I built them for Trust Wallet. Remote or around Milan.

From an empty CRM to a plan your team can run: segments, triggers, messages and KPIs.

## What I do

- A lifecycle strategy on three pillars, new-user activation, cross-sell and retention, each with its own segments, triggers, messages and KPIs.
- Funnel analysis that finds where people drop out, turned into segments you can reach, in Amplitude and Databricks SQL.
- A deployment calendar that stops campaigns from colliding, and templates the next person can reuse.
- Clean, well-structured customer data in Salesforce or HubSpot.

## Where I have done it

- [Trust Wallet, 2025–2026: I ran CRM and lifecycle for a self-custodial wallet with millions of users.](https://anthonygozzini.github.io/about/index.md)
- [Motorola Solutions: cleaner Salesforce data lifted lead conversion by 14% and data accuracy by 28%.](https://anthonygozzini.github.io/about/index.md)

## Where I work

Remote for teams anywhere, in English or Italian. In person across the provinces of Varese, Novara and Verbano-Cusio-Ossola and in Milan.

[Book a 30-minute call](https://cal.com/anthony-gozzini-amzx2u/30min) · Email: anthony.gozzini@gmail.com

## Other services

- [Community management](https://anthonygozzini.github.io/services/community/index.md): Telegram and Discord communities that stay useful as they grow, with moderation, ambassadors and anti-scam automation.
- [Custom Telegram bots](https://anthonygozzini.github.io/services/telegram-bots/index.md): Bots that screen new members, run referral programs or mirror channels, tested and released with versions.
- [AI automation for marketing](https://anthonygozzini.github.io/services/ai-automation/index.md): Pipelines that take the volume out of localization, reporting and content, checked before anything ships.
- [Multilingual campaigns](https://anthonygozzini.github.io/services/multilingual-campaigns/index.md): Localization workflows and campaign setup across languages, with targeting and QA before launch.