# Tools — Anthony Gozzini

> The tools I use for CRM, data, communities and building, from Amplitude and Databricks to Telegram and Claude, and what I use each one for.

The tools I use across CRM, data, communities and building, and what I actually use each one for.

## CRM & lifecycle

- [Amplitude](https://amplitude.com): Segments and funnels for activation, cross-sell and retention.
- [Salesforce](https://www.salesforce.com): EMEA customer records at Motorola Solutions, where cleaner data lifted accuracy 28%.
- [HubSpot](https://www.hubspot.com): CRM records and pipelines for freelance work.

## Data

- [Databricks SQL](https://www.databricks.com): Funnel, cohort and on-chain analysis to back marketing decisions.
- [SAP](https://www.sap.com): Billing and customer profiles at Sabre, made 15% more efficient.

## Community & support

- [Telegram](https://telegram.org): A network of 15+ regional communities, and home to every bot on my Projects page.
- [Discord](https://discord.com): Community management and automation for The OGz Club.
- [Zealy](https://zealy.io): Quest campaigns that lifted participation 40% for The OGz Club.
- [QuestN](https://questn.com): More quest campaigns for The OGz Club, alongside Zealy.
- [Intercom](https://www.intercom.com): Support conversations turned into standard alerts for the team.
- [Freshdesk](https://www.freshworks.com/freshdesk/): Support tickets turned into stories developers can act on.

## Marketing

- [Semrush](https://www.semrush.com): Keyword research and SEO work that grew Affidaty's social visibility 50%.
- [Google Ads](https://ads.google.com): Paid campaigns that lifted lead generation 20% at Affidaty.
- [Notion](https://www.notion.com): The CRM deployment calendar, the crisis playbook and its templates.

## Build & AI

- [Python](https://www.python.org): Every bot and tool I publish, with tests and versioned releases.
- [GitHub](https://github.com/anthonygozzini): Code, releases and history for everything on this site.
- [Claude](https://claude.ai): Agentic pipelines for localization, analysis and code, checked before anything ships.
- [Unity](https://unity.com): Sgamers, in 2018 and in its 2026 rebuild.