Tools

The tools I use across CRM, data, communities and building, and what I actually use each one for.

Amplitude

Segments and funnels for activation, cross-sell and retention.

CRM & lifecycle

Salesforce

EMEA customer records at Motorola Solutions, where cleaner data lifted accuracy 28%.

CRM & lifecycle

HubSpot

CRM records and pipelines for freelance work.

CRM & lifecycle

Databricks SQL

Funnel, cohort and on-chain analysis to back marketing decisions.

Data

SAP

Billing and customer profiles at Sabre, made 15% more efficient.

Data

A network of 15+ regional communities, and home to every bot on my Projects page.

Community & support

Discord

Community management and automation for The OGz Club.

Community & support

Zealy

Quest campaigns that lifted participation 40% for The OGz Club.

Community & support

QuestN

More quest campaigns for The OGz Club, alongside Zealy.

Community & support

Intercom

Support conversations turned into standard alerts for the team.

Community & support

Freshdesk

Support tickets turned into stories developers can act on.

Community & support

Semrush

Keyword research and SEO work that grew Affidaty's social visibility 50%.

Marketing

Google Ads

Paid campaigns that lifted lead generation 20% at Affidaty.

Marketing

Notion

The CRM deployment calendar, the crisis playbook and its templates.

Marketing

Python

Every bot and tool I publish, with tests and versioned releases.

Build & AI

GitHub

Code, releases and history for everything on this site.

Build & AI

Claude

Agentic pipelines for localization, analysis and code, checked before anything ships.

Build & AI

Unity

Sgamers, in 2018 and in its 2026 rebuild.

Build & AI