Tools
The tools I use across CRM, data, communities and building, and what I actually use each one for.
Amplitude
Segments and funnels for activation, cross-sell and retention.
Salesforce
EMEA customer records at Motorola Solutions, where cleaner data lifted accuracy 28%.
HubSpot
CRM records and pipelines for freelance work.
Databricks SQL
Funnel, cohort and on-chain analysis to back marketing decisions.
SAP
Billing and customer profiles at Sabre, made 15% more efficient.
Telegram
A network of 15+ regional communities, and home to every bot on my Projects page.
Discord
Community management and automation for The OGz Club.
Zealy
Quest campaigns that lifted participation 40% for The OGz Club.
QuestN
More quest campaigns for The OGz Club, alongside Zealy.
Intercom
Support conversations turned into standard alerts for the team.
Freshdesk
Support tickets turned into stories developers can act on.
Semrush
Keyword research and SEO work that grew Affidaty's social visibility 50%.
Google Ads
Paid campaigns that lifted lead generation 20% at Affidaty.
Notion
The CRM deployment calendar, the crisis playbook and its templates.
Python
Every bot and tool I publish, with tests and versioned releases.
GitHub
Code, releases and history for everything on this site.
Claude
Agentic pipelines for localization, analysis and code, checked before anything ships.
Unity
Sgamers, in 2018 and in its 2026 rebuild.