CRM & lifecycle marketing consultant
From an empty CRM to a plan your team can run: segments, triggers, messages and KPIs.
What I do
- A lifecycle strategy on three pillars, new-user activation, cross-sell and retention, each with its own segments, triggers, messages and KPIs.
- Funnel analysis that finds where people drop out, turned into segments you can reach, in Amplitude and Databricks SQL.
- A deployment calendar that stops campaigns from colliding, and templates the next person can reuse.
- Clean, well-structured customer data in Salesforce or HubSpot.
Where I have done it
Where I work
Remote for teams anywhere, in English or Italian. In person across the provinces of Varese, Novara and Verbano-Cusio-Ossola and in Milan.
Other services
Community management
Telegram and Discord communities that stay useful as they grow, with moderation, ambassadors and anti-scam automation.
Custom Telegram bots
Bots that screen new members, run referral programs or mirror channels, tested and released with versions.
AI automation for marketing
Pipelines that take the volume out of localization, reporting and content, checked before anything ships.
Multilingual campaigns
Localization workflows and campaign setup across languages, with targeting and QA before launch.